Moonsnail Strategic Management Accounting Essay

Moonsnail Strategic Management Accounting - Essay Example The next section will deal with an internal and external analysis of the company based on which strategic recommendations have been set out. Â  Having gained a brief overview of the company and the history of the company, it is also essential to study the internal and external forces that create an impact on the company. Hence to gain a better understanding of the same a SWOT analysis of the company and Porter’s five force analysis of the company has been provided below (also, see Appendix). This helps in the development of the strategic direction and recommendations for the company. Â  The first most essential aspect of the company that needs to be understood is the strengths. As understood, the company deals with handmade products and this helps in ensuring high-quality products with least defects. Also, the unique selling point of the company is the individualized and unique products that it develops and sells in the crafted shops. The simple processes and modest working environment of the company also permit to ensure that all processes are value based and the customers are not overcharged for any of the products, unlike the competition. The brand name and image is strong and well recognized across the country. In terms of weaknesses, the company deals with handmade products which limit products that can be developed. Also, the lack of machines in the production leads to increased processing time and increased need for human resources to meet market demand. The main markets and sales are from the tourist, which is based on seasonal markets hence leading the company to deal with the seasonal changes. High costs for advertising and marketing expenses. Â  In terms of the opportunities, Moonsnail has a number of opportunities that it can use for its growth and improvements.