Poes Poetry Essay - 1269 Words

With fascinating rhyme scheme and an enthralling setting, Edgar Allen Poe draws readers into his dreadfully frightening poems. His poems are best known for being extremely grim and macabre, but with a hint of Romanticism in them. â€Å"The Raven† and â€Å"Annabel Lee† depict Romanticism being described by feelings and imagination. These poems reflect the reality that the author is dealing with different views in the way lovers grieving and the way of dealing with death. He is also able to make two poems that seem very similar completely different. These are all factors in both poems that make these two poems with a similar theme accomplish parallel purposes in emphasizing the theme of the unreliable narrator in Poe’s works. The unnamed narrators†¦show more content†¦This poem contains anger. The narrator is angry. He is sad that his wife is deceased but he is mad that God took her away from him. This narrator seems to be more resolute in his love over his love. He claims they have an eternal union that â€Å"neither the angels in heaven above/Nor the demons down under the sea† (Line 30-31) can separate them. This narrator has optimism, he sees an everlasting love; meanwhile the narrator from â€Å"The Raven† seems to have given up all hope and is willing to accept his fate. Edgar Allan Poe’s analysis on poetry is that every poem should be â€Å"rhythmical creation of beauty†. No other poems have captured the clever sense of rhythm and measure as much as â€Å"Annabel Lee† and â€Å"The Raven†. Poe is able to create two diverse poems from the same topic, while never wavering from his rhythmic formula. Though they both contain alliteration and similar rhythmic pattern, there is a faint difference between the two. â€Å"Thrilled me-filled me with fantastic terror never felt before/So that now, to the beating of my heart, I stood repeating.† This is from â€Å"The Raven† and the sense of rhythm and rhyme within the lines are fantastic. His writing is like a heartbeat where he reveals pieces of the story beat by beat. It sets the mood for the building urgency of the haunting verses that are forthcoming. While the rhythm and pace of Annabel Lee is just as phenomenal, the tone and content isShow MoreRelatedLife and Experiences of Tragey in Poes Poetry and Stories Essay795 Words   |  4 Pages The life and experiences of Poe are all incorporated into his poetry and stories. His life was filled with tragedy. Poe’s parents died when he was young, his foster mother, siblings and wife all died as well. On top of this throughout his life he accumulated debt and was constantly criticized by those around him. Dreamland is a journey alone in the world of dreams searching for something greater in life within what seems like a nightmare. Poe wrote this poem to show that people are constantly searchingRead MorePoetry In Poes The Raven By Edgar Allan Poe937 Words   |  4 Pagesword poetry we immediately think of romance and beauty. However, having read the poem â€Å"The Raven† by Edgar Allan Poe, we have concluded that even dark and gloomy poetry has its own meaning. While going through its stanzas, the magnificent style and rhythm of Poe’s writing made me feel like I also was in the room with the narrator. The poem itself is an incredible experience, filled with deep meanings and symbols that if you’re not aware of them you can totally misunderstand the plot. Poetry is anRead MoreAnalysis of Poes Successes and Failures in Poetry and Fiction1745 Words   |  7 PagesAn Analysis of Poes Successes and Failures in Poetry and Fiction Edgar Allan Poes career may have been a failure considering what he set out to do, but he did achieve some success and notoriety in his own lifetime. His most successful poem was, of course, The Raven, a piece he composed to satisfy popular taste. But some of his short fiction was popular as well. As an editor and publisher, however, Poe did not quite achieve the greatness he sought. His legacy grew only after his death, thanksRead MoreThe Road Not Taken By Edgar Allan Poe And Robert Frost1081 Words   |  5 Pagesparticularly poetry. To the masses, Edgar Allan Poe and Robert Frost only share job titles, but the two poets share many similarities within their writing. Personally, I read pieces from both authors over the course of my schooling experience. I admired Robert Frost’s poem, â€Å"The Road Not Taken† from a young age, and that particular stole my heart since the first read. â€Å"The Raven,† became one of my favorite poems further down my schooling care er, with its clear ominous tone that symbolizes much of Poe’s writingRead More Edgar Allan Poe Essay1718 Words   |  7 Pagesviews on the world, human beings, and poetry, I believe his work remains popular and influential today because he remained true to his style and personality. However, I agree that he was dedicated to art for arts sake because his main intention was to express himself through his work. Poe did not bother with popular styles and techniques, but he was a master poet when it comes to adapting to different styles to convey his emotions appropriately. Overall, Poes poetry displays sentimentalism because heRead MoreAnalysis of Edgar Allen Poes The Raven Essay917 Words   |  4 Pagesof writing from poems to short stories. One of his most famous narrative poems is â€Å"The Raven.† There are many reasons to read the â€Å"The Raven.† One reason to read the poem is because it is a classic. Secondly, reading â€Å"The Raven† can give sigh t to Poe’s thoughts and feelings towards his life. Thirdly, the poem is a good example of the mind set of someone who has faced a loss. Another reason would be that the poem can represent trochaic octameter form. It can also represent narrative poem form. OfRead MoreEdgar Allan Poe s The Raven944 Words   |  4 Pages While poetry is often thought of as the language of romance and love, there is a darker side of the art that is often not considered. Some poets throughout the centuries have mastered this more sinister side of poetry and used it to display the evils of humanity. Edgar Allan Poe, American Gothic poet, often wrote unsettling and dark poetry marrying the natural and supernatural in order to demonstrate difficult to grasp human emotions such as grief or depression. Poe’s The Raven is a powerful, yetRead MoreCriticism of Poe Essays1019 Words   |  5 Pagesmystery stories of the macabre and poetry, he is also known as one of the foremost figures in literary criticism. Poe alienated many of his colleagues due to the unyielding standards he demanded in the building of a worthy national literature, he is now credited for being one of the most influential figures in the advancement of literary traditions not only in America but in Europe as well, leaving an indubitable mark on the world of literature. Though Poes poems draw in the reader, at times reluctantlyRead MoreEssay about Poetry: Emotions in Words 1027 Words   |  5 PagesPoetry is an art form of expression and emotions through words. It encompasses the writer’s mood and point of view about a certain idea. Two poems that demonstrate the use of emotions in words are â€Å"Phenomenal Woman† by Maya Angelou, and â€Å"A Dream within a Dream†, by Edgar Allan Poe. Both of these poets are very important in the literary field even though their ways of writing contrast each other. Angelou is a revolutionist who is known around the world for her astounding stories of racism, familyRead Moreâ€Å"Because I could not stop for Death† and â€Å"Annabel Lee†: Similarities, Differences, and Their Authors1494 Words   |  6 Pagescharacterize an author’s writing making each work unique as different points of view are expressed within a writing’s words and sentences. This is the case, for example, of Edgar Allan Poe’s poem â€Å"Annabel Lee† and Emily Dickinson’s poem â€Å"Because I could not stop for Death.† Both poems focus on the same theme of death, but while Poe’s poem reflects that death is an atrocious event because of the suffering and struggle that it provokes, Dickinson’s poem reflects that death is humane and that it should not be

How The Strategies Implemented Within The Classroom

The purpose of this study is to examine how the strategies implemented within the classroom are set in place to increase young adult literature engagement towards African-American males in middle through high school classrooms living in an inner city sector of North Texas. Inspecting the progression through the spectacles of critical race theory (CRT), this study examines how to review cultural response to adjust teaching to responding to the cultural needs and learning styles of African American male students, as a result of institutional racism, particularly through the teachers expectations, curriculum and how it negatively impacts African American male students in schools. The set of connections to be illustrated consist of dividing three fractions first I will examine teachers’ applications towards increasing literacy engagement for Black adolescent males. Then, borrowing from supporting theories and frameworks, I will explain why this is occurring to the students, highlighting what is happening within the region of North Texas of a large city. In section two, I inquire into an analysis of the problem, focusing on three aspects of CRT in education and reading barriers of African American male students in the classroom. Finally, in section three, I clarify existing multicultural professional development that addresses the problem from an organizational leadership approach and a classroom pedagogy approach. The research questions framing the study are as follows: 1.Show MoreRelatedDifferentiated Instruction On Implementing Practices And Teaching Strategies Essay1430 Words   |  6 PagesDifferentiated Instruction about Implementing Practices and Teaching Strategies. There are red people, blue people, green people, yellow people, big people, short people, and round people. No two people are alike so why do we teach every student the same way? Differentiated learnings allow each student to the best way that works for them as oppose to a one size fits all learning style. Differentiated Instruction is where classroom teachers make multiple attempts to meet the needs of students whereRead MoreEvaluation Of A Social Studies Classroom1615 Words   |  7 PagesComparisons to Other Research As previously stated, there has not been a large amount of study conducted in regards to reading comprehension in a social studies classroom. The lack of research into this area could, in-part, be blamed on the assumptions of secondary teachers believing that elementary teachers have provided the proper reading instruction that would prepare their students to be adept and strategic readers (Bintz, 1997). Assumptions are easy to make, and, it humbles me to say, that thisRead MoreElementary School Classroom Reading Programs784 Words   |  4 PagesThe questions that are addressed by the researcher are: what are the components of elementary school classroom reading programs that promote the reading growth of students with reading difficulties? What are the strengths of these programs and how can these strengths be used to help educators design or implement other effective reading programs? The article discusses six classroom programs that help improve reading in struggling students. Th e researcher’s intention with writing the article was toRead MoreRhetorical Analysis : Rhetorical Structure And Graphic Organizers Essay1392 Words   |  6 Pagesevolved from not only strategy teaching to the analysis of activities to promote constructive learning (Lucero Montanero, 2012). In order to comprehend an academic text, readers are required to consistently evaluate, elaborate and review text information. These types of inferential activities will promote an active role in the student s task and in turn improve the quality of the process. This aligns perfectly with the basic definition of inquiry learning. Again, this supports how teaching nonfictionRead MoreCharacteristics Of Effective Professional Development1672 Words   |  7 PagesIn this article, Characteristics of Effective Professional Development: An Examination of the Developmental Designs Character Education Classroom Management Approach in Middle Grades Schools, Hough (2011) investigated the impact of using professional development to help teachers learn and implement character education classroom management strategies. Using a longitudinal, mixed methods program evaluation, the study discusses the level of training required to see measurable outcomes in teacher practiceRead MoreUnderstanding And Implementing Behavior Management Strategies1471 Words   |  6 Pagesmanagement strategies. This report collaborates with a survey questionaries of Australian teachers’ use of classroom behaviour management strategies. The findings from this research shed new light on the current issue of teachers’ understanding and implementing behaviour management strategies within their classrooms. Teachers who reported that the use of behaviour management strategies on daily basis was supported by a school behaviour management plan. This was found to be implemented in every classroomRead MoreEssay on Teaching Strategies for the Visual Learner1094 Words   |  5 PagesThere are three main types of learning styles that educators need to remember when planning lessons in the classroom. The three main learning styles are auditory, visual, and kinesthetic learners. All students in the classroom are different types of learners. It is critical that teachers incorporate all types of styles into their everyday lessons. One of the schools I worked in required the teachers to include what type of learning style their specific lessons were tailored to. We were required toRead MoreTeaching Education And Effective Practices799 Words   |  4 Pages Therefore, there are several strategies one can use to maintain teacher effectiveness. Teacher Effectiveness Robert Marzano’s What Works in Schools is a researched-based book that characterizes the trends in education and effective practices. There are three teacher-level factors that are common through most educational researchers. They are: Instructional strategies, classroom management, and classroom curriculum design (Marzano, 2003). Through these strategies, he poses several recommendationsRead MoreClassroom Management Techniques For Students1572 Words   |  7 Pagesroles in the classroom, however, having effective classroom management techniques in place is critically important for learners to gain, enhance and develop their skills and knowledge. Classroom management creates a set of expectations used in an organised classroom environment. These expectations include routines, rules and consequences, all of which are implemented into a classroom of students, that have different levels of intelligence, manner and behaviour. Though, when classroom management techniquesRead MoreT eaching Strategies For The 21st Century Student1323 Words   |  6 Pagesincorporate teaching strategies essential to educating the 21st century student. The 21st century student being that of a technically savvy one who is ready to take on the world. Our main objective is to create a positive learning environment for all students regardless of their learning abilities, while preparing them to become college and career ready. Considering these factors, it is important that ways are introduced to educate the teacher on how to properly incorporate technology, but how? Administrators

David Lynch as a Cult Auter Free Essays

David Lynch as a Cult Auteur David Lynch has long been known for his abstract, surrealist, highly ambiguous, and often confusing films. Since his first film, the bizarre and depressing Eraserhead, Lynch has become synonymous with the word â€Å"baffled. † He has been responsible for heady acid trips such as Lost Highway, Mulholland Drive, and Inland Empire. We will write a custom essay sample on David Lynch as a Cult Auter or any similar topic only for you Order Now He has created a bizarre examination of sex and violence in Blue Velvet and a quiet, emotional character study in The Elephant Man. Lynch has always been the artsy type; throughout high school, he was a keen painter, with a very abstract style, and after leaving school, he studied painting at the Museum of Fine Arts, Boston in 1964. However, he left after only a year, stating that â€Å"I was not inspired AT ALL in that place†. He then proceeded to travel around Europe to study the works of Austrian expressionist painter Oskar Kokoschka. He returned to America, however, after only 15 days. He then studied Fine Arts at the Pennsylvania Academy of Fine Arts in Philadelphia, before moving to Los Angeles in 1971 to study filmmaking at the AFI Conservatory. It was at this time that Lynch began winning grants in order to fund his films, including one for $10,000 which he received from AFI in 1970 to make his debut feature-length film, Eraserhead. Over his lengthy career, Lynch has been nominated for four Oscars, but has yet to win. Four of his films have been nominated for the Palme d’Or at the Cannes film festival; 1990? s Wild At Heart won the prestigious award, and Lynch also won Best Director at the festival for his 2001 film Mulholland Drive. Lynch, like many other burgeoning directors, started his audio visual career making short films. From 1966-1974, he created four of film history’s arguably most memorable shorts, leading up to his breakout, oft-critiqued feature, Eraserhead (1977). His style is defined by the dark, the grotesquely physical, and the straight out bizarre. Many of his shorts included animation of his paintings. Sound and music for films was also of utmost importance to the paranoia-filled atmosphere of his works. The dark and the bizarre were aspects he would carry over to his television show, Twin Peaks, which aired for two seasons in 1990 and 1991. Lynch is valuable because he explodes conventions, both cinematic and psychological, but it’s not enough for him to be as strange as possible—even an approach based on throwing off the fetters of the conventional and the logical demands a kind of discipline. The trick is to allow one’s imagination free play, but to be able to recognize what is genuinely strange and unsettling, rather than merely bizarre, to distinguish between the rare specimens you’ve unearthed from the darkness of the ocean floor and the seaweed clinging to you when you emerge from the water. It’s a completely unscientific process, and one that can’t be forced, so in a sense it’s achievement enough that Lynch has remained devoted to exploring his own subconscious, however successful he’s been in conveying his findings to the screen. Leading film critics Le Blanc and Odell state that Lynch’s films â€Å"are so packed with motifs, recurrent characters, images, compositions and techniques that you could view his entire output as one large jigsaw puzzle of ideas. One of the key themes that they noted was the usage of dreams and dreamlike imagery within his works, something they related to the â€Å"surrealist ethos† of relying â€Å"on the subconscious to provide visual drive. † This can be seen in John Merrick’s dream of his mother in The Elephant Man, Agent Cooper’s dreams of the red room in Twin Peaks and the â€Å"dreamlike logic† of the narrative found in Eraserhead, Mulholland Drive and Inland Empire . Another defining pattern of Lynch’s films is that he tends to feature his leading female actors in multiple or â€Å"split† roles, so that many of his female characters have multiple, fractured identities. This practice began with his choice to cast Sheryl Lee as both Laura Palmer and her cousin Maddy Ferguson in Twin Peaks and continued in his later works. In Lost Highway, Patricia Arquette plays the dual role of Renee Madison/Alice Wakefield, while in Mulholland Drive, Naomi Watts plays Diane Selwyn/Betty Elms and Laura Harring plays Camilla Rhodes/Rita and in Inland Empire, Laura Dern plays Nikki Grace/Susan Blue. By contrast, Lynch rarely creates multi-character roles for his male actors. In a short film titled â€Å"How to Make a David Lynch Film† a group of young film makers explored just that. In the short, the group highlight a number of definitive features found in Lynch’s films. They mention that â€Å"the people who like David Lynch do so because he is the master of mood, or because he’s all about atmosphere† and that â€Å"the ‘artsier’ the fan you speak to, the more they pretend to understand Lynch’s nonexistent plots. † Other Lynchian traits mentioned in the short include: * Unneeded tension brought about by dramatic pauses between dialogue * There must be ominous ounds or music in every scene to create a mysterious atmosphere * There must always be a character that goes by the name of Mr. , followed by a common first name (eg. Mr. Jimmy) * When in doubt, add close ups of eyes and lips * Phone calls to add suspense * Halfway through the film, change the actor/actress playing the lead character * In betwe en scenes always fade in and out of black * There should be nudity for no apparent reason * Random shots of out of focus movement * Lots of kissing * Painted fingernails * Lesbian love scenes At least one sex scene, often overexposed * Infantilism (eg. Dennis Hopper as Frank Booth in Blue Velvet) * Use of black and white * Abrupt endings and loose ends Lynch is an established auteur; in fact, not only does he write his screenplays, but he has been involved with every level of his films production at one point or another: sound design, editing, camera work, lighting, casting, special effects, music, etc. His hands-on approach to every aspect of his films has helped to tie them all together with a common thread. Lynch has sufficient strength of identity within his work and peculiarity of world view to warrant his position as auteur, and David Foster Wallace, in his ‘Premiere’ article for Lost Highway, said : â€Å"Whether you believe he’s a good auteur or a bad one, his career makes it clear that he is indeed, in the literal Cahiers du Cinema sense, an auteur, willing to make the sorts of sacrifices for creative control that real auteurs have to make – choices that indicate either raging egotism or passionate dedication or a childlike desire to run the sandbox, or all three. As Orson Welles said, â€Å"Cinema is the work of a single man, the director†. Lynch’s films, good or bad, successful or not, have been the work of a film-maker in control of his medium, aware of his position as auteur and willing to assert it within his texts. Many of Lynch’s works have developed a cult following over the years. Of note are Eraserhead, Blue Velvet and Mul holland Drive. There are also many in the Lynchian â€Å"cult† who are not film specific. That is, they are fans and followers of David Lynch himself, and are intrigued by all things Lynchian. The major reason that Lynch’s films stand the test of time is due to their very nature; because his innovative style is so surreal and cryptic, a selection of viewers are compelled to delve further into understanding his films. That’s the beauty of Lynch; his films deeply intrigue his audiences, igniting a thirst in the niche, cult followers to decipher meaning in films where others see none. In most cases, a director cannot really foresee whether or not a film will develop a cult following over time. However, a further urge to make sense of his works is almost inherent of Lynch’s style, and some may argue that Lynch has constructed his films with the intention of being labelled by society as ‘weird’, or ‘strange’. It almost gives his loyal followers an excuse to be self righteous of their involvement in the cult community; â€Å"Hey look at me, I study Lynchian films, aren’t I cultured? † It can give them a sense of intellectual snobbery. Lynch’s most recent feature, Mulholland Drive was initially scripted and filmed as a television pilot, however, the project was turned down by several networks, and so, after some deliberation, Lynch decided to finish the text as a feature film. As a pilot, the story didn’t have a proper ending, and it took Lynch quite some time to formulate an ending for the film; however he says that it all came to him one night when he sat down on a chair and closed his eyes. In Mulholland Drive, Lynch dwells upon the theme of duality of identity, set in the world of Hollywood. After the failure of both her movie career and her love affair, the main protagonist, Diane, imagines a fantasy of her as another character named Betty, by recreating her ruined career and failed relationship with the woman she loves. To further expand on his main themes of identity, fantasy and reality, duality of things and Hollywood, Lynch uses contrasted filming techniques for each of the parts of the movie, creating a visual dichotomy between Diane’s fantasy (where everything is embellished in a way, highly illuminated, colourful and visually striking) and reality (which is almost completely dark and uses very little lighting, making it seem quite surreal), thus blurring the edges between the two. In her fantasy, Diane loses her identity, as her dream presents another aspect of herself. One ight argue that this fantasy is actually Diane’s attempt at self-identification, but it is also another representation of her own personality. In the end, Diane must understand that she is comprised of, and capable of, both light and dark, good and evil, naivete and deep mystery. Therefore, she cannot escape or ignore the darker parts of herself – her failure, her hatred, her jealousy. Lynch has explai ned duality in his films in this way: â€Å"You must have the contrasts. Films should have power. The power of good and the power of darkness, so you can get some thrills and shake things up a bit. If you back off from that stuff, you’re shooting right down into lukewarm junk. †¦You have to believe things so much that you make them honest†. In other words, he argues that in order for films to be strong and powerful, they need to present both sides of a coin, an unrestricted view of life with all of its light and all of its darkness. However, according to him, there is no need to fear the darker side because it is a part of all of us: â€Å"Fear is based on not seeing the whole thing and, if you could get there and see the whole thing, fear is out the window†. Hence he argues that once we come to terms with these darker things and accept them as a natural contrast in all of us, rather than try to hide and escape them, we will be able to face and understand them. In an interview with The Denver Post during the release of Mulholland Drive, Lynch says: â€Å"we know that when we’re walking around we see the surface of things, but sometimes we sense something more, sometimes what we sense approaches a kind of dreamlike state. Those feelings take on a life of their own; they are just as real as anything else. † This echoes Breton’s lecture that these often dichotomous forces of inner and external reality â€Å"are the one and the same thing. † However, Lynch does make note that we do approach these various layers of reality in different ways: â€Å"We have waking, sleeping and dreaming—for most people that’s what we deal with. So all of them are real, though the brain functions in a different way for each. The final movement of Mulholland Drive asks its viewers to reinterpret the first 100 minutes of screen time as now being a universe fabricated in the consciousness of small-time, failed-actor Diane Selwyn, who lies dying (or dead) somewhere in a run-down apartment in Hollywood. Linking the narrative material of the film’s final movement to the material that preceded it becomes critical in terms of how one understands the workings of the film. Of course, crucial a s it may be to connect narrative information to the film’s internal structures, it is not this alone that makes Mulholland Drive such a unique experience. As in much of Lynch’s other work, the film asks its viewers to attend to every aspect of its construction, from colour schemes to camera movement, from music and sound to performance, from lighting to editing patterns, from set design to costume and make-up. In short, every element of the film’s construction can be a container of possible meaning. Because of this, most viewers miss much of the film’s meaning, and walk out of the theatre complaining that it made no sense. Others, however, may pick up on certain symbols or motifs, and are intrigued to decipher their meaning after viewing. What’s especially interesting in Lynch’s films is the way the entire mise-en-scene is presented as meaningful and significant. The hierarchy of significance that we associate with most movies, where some things are to be attended to more than others, is abandoned. We can never tell while watching a scene – at least the first time around – what its most significant features are. It’s possible that a seemingly minor detail will turn out be of critical importance. Everything is presented on the same level of significance. Over the years, Mulholland Drive has developed a cult following in a niche audience, and many of its devout followers are continuously attempting to decipher elements of the film. The website mulholland-drive. net is an extensive database of information regarding the film, where the film’s loyal followers can discuss the film and share their understanding of certain elements of the movie. Since all of the posts on the site are by members of the niche audience, it gives everyone a chance to see what other people thought of the movie and their analysis of its meaning. The website epitomises the commitment of members of a films cult following. To conclude, it is fair to say that David Lynch has well established himself in society as a cult auteur to be reckoned with. His abstract style often leaves his viewers with more questions than answers, and for some viewers, a desire to learn more. It is this factor that has essentially led to Lynch’s grandiose cult status. His followers are intrigued by his ambiguity. Although his time as a director will inevitably come to an end, the legacy of his films will last forever through their cult status. ——————————————- [ 1 ]. Lynch and Rodley, 2005, p. 33 [ 2 ]. David Lynch. (2013, March 16). In  Wikipedia, The Free Encyclopedia [ 3 ]. Le Blanc and Odell, 2000, p. 08 [ 4 ]. Lynch and Rodley, 2005, p. 148 [ 5 ]. Cook, 1986 [ 6 ]. David Lynch On Mulholland Drive, DVD Extra [ 7 ]. Lynch and Rodley, 2005, p. 15 0 [ 8 ]. Lynch and Rodley, 2005, p. 244 [ 9 ]. â€Å"Lynch composes cerebral symphony†, Rosen, 2001 [ 10 ]. Breton, ed. Fotiade 2000, p. 04 How to cite David Lynch as a Cult Auter, Papers

Supply Chain Management Process Includes Management

Question: Write an essay about the "supply chain management". Answer: Introduction Supply chain management is a process that includes management of its supplies and flow of goods and services from the producers to the suppliers to the end user that is consumer. It is a process that describes the channeling of goods from being stored in store houses to undergoing a process production. It is a movement and storage of goods from point to point consumption (Fawcett et al., 2014). Online selling of goods is a new concept that is now accepted globally over the age of internet. Purchase of good has now become more convenient for customers. E-commerce is the electronic commerce where the transaction of goods and services between the sellers and the buyers through the online sources that is the internet. The online retailers are on rise. Retail involves the purchase and sell of goods and services to customers through various distribution and marketing channels. The retail demand and supply depends on the supply chain of the company. Sustainability can be defined as producti on and usage of goods and service at present without hampering the future generation. The report analyzes the businesss global logistics, supply chain channels and sustainability throughout the value chain all the way to the end user or the customers. The main aim of the report is to describe the strategic tangible assets of a firm, the value chain, andexplain how to harmonize the value chain to achieve strategic outcomes (Fernie, Sparks, 2014). Industry overview Dell Inc. is a private multinational computer technology company based in America. It headquarter is in Texas, United States and the company is involved in repairing, developing and selling computer and the other related products. The company was formed in the year 1984 by Michael Dell. Dell is one of the largest technological corporations that sells and develops many products such as personal computers, servers, data storage devices, software, cameras, printers and music players. The company is engaged in employing more than 103,300 people worldwide. The company is well known for its innovation in supply chain management and electronic commerce. The company is also well known because of the integration of the concept of e-commerce in its process and operations. The online retailing of the company started in the year 1994 where the company was involved in selling products worth more than a million dollar per year. By 2000 the company was the largest seller of personal computers worldwide. The innovative idea of involving in online selling of the computers was the result of developing a business model that would allow the company to sell the computers even at the era without internet via mail. Another factor that contributed in motivating the company for launching Dell.com was the treat from its competitor Compaq. The company has expanded its online operations in other countries as well such as Europe and Asia. Its first retail store was launched in India. The company has expanded its retail branches to many other countries such as India, United States, Canada, Moscow, and United Kingdom. In the year 2015 the company was the third largest seller of computers after HP and Lenovo ("Dell Official Site for Home Business IT Solutions | Dell India", 2016). Supply chain management Logistics management also known as supply chain management is the flow of goods and services from the producers to the distributors to wholesalers, retailers and finally to consumers. . The main aim of the supply chain management is to distribute and produce the amount that is sold in the market without any inventory left. Supply chain involves three processes (Wisner et al., 2015). One is the product flow management where there is movement of goods from suppliers to customers. The next step is information flow management that involves transmitting orders and updating the status of delivery. The lat step is financial flow that consists of payments through credit system. The system of supply chain management is widely used in engineering industries, operations management, logistics and information technology (Waters Rinsler, 2014). The main aim of supply chain management is to plan, map, perform, check, and control the supply chain actions with the purpose of synchronizing demand wit h supply to improve its presentation globally. There are two main types of supply chain software- execution and planning application (Stadtler, 2015). Supply chain management is the used by the business house to provide an effective service to its customers by developing a sustainable business considering all the aspects from suppliers to customers. Supply chain management of Dell is known to be the best in the world. The company uses the direct model to manage its supply chain management and its linkages as it believes in directly dealing with customers. The supply chain management helped the company clear its stock of inventories. The companies use four steps to manage its supply chain skills. . It depends on assessing whats going on in the business and then it designs the supply chain to match the requirements of customers. The company also enables the capability and tries to stabilize the situation in company to make sure it works (Govindan et al., 2015). Dell believes in creating a unique supply chain in order to achieve its goals. It gathers large volume of information from its customers through its direct sales model. The supply chain management team in the company identifies logistics network by identifying current costs of the products in all countries, regions, service level and transportation. The information available to the company helps it to develop strategy keeping in mind the future opportunities. The company used supply chain management to gain competitive advantage from its competitors. The company believes in targeting the customers and its supply depends on the customer segmentation that is divides into three groups as large organizations, small and medium businesses and personal customers (Monczka et al., 2015). The supply chain of Dell is unique because of its in built strategy. This strategy involves the process where once the order is placed by customer all the configuration details are sent to the manufacturing d epartment and the assembling department also starts assembling the PCs. Once the manufacturing is complete and all the softwares are downloaded it is shippers to the customers. The timely delivery of products to its customers as per the requirement makes the supply chain more effective (Richards, 2015). The supply chain helps the company in reducing stocks and inventory as the company indulges in supplying those good only for which it has demand. It also helps the company in building a strong relationship with its customers. In some cases the customers even pay before the company supplies its products. The use of supply chain management is involved in all levels of market planning that is strategic, tactical and operational level. The company has followed an effective supply chain integration that involves use of minimum number of suppliers and effective communication. It also uses internet to bridge the gap between the promoter and the company. The company also has special set of analysts who are efficient in forecasting the demand of its product in the market. Value chain analysis plays an important role in determining demand and supply of the product (Coyle et al., 2012). Maintaining ethics is the top priority of the company and want its employees to follow all the rules of condu ct that the company formulates. The company also ensures that it maintains an effective management process at all levels of logistics chain. The suppliers of the Dell product are required to be ethical and it believes employing employees from diverse workforce. The company did not believe in establishing middlemen and believes in directly dealing with customers. It started out as a direct seller from mail-order system and then taking advantages of the internet for selling its products online. The companys online sell has increased due to the internet and establishments of retail shops worldwide (Fernie Sparks, 2014). Linkages of the companys activities Dells success story greatly depends on its innovation in supply chain management. Company believes in establishing direct relationship with its customers instead of engaging middlemen in its supply and distribution channel. The linkages are effective for the company as it depends on partnering with customers and suppliers and not over powering them. Dell was able to gain competitive advantage to it operation because it got rid with the entire traditional distribution channel and established a direct relationship with its customers (Epstein Buhovac, 2014). It believed in adding and investing the capital to the activities that added value to the company. The formula known as direct business model helped the company decrease its stock of inventories and cost and helped the company increases the profit. The virtual integration concept introduced by dell has potential to achieve both coordination and focus. It involves strategies that are built on the basis of client focus, dealer partne rships, and group customization and just in time manufacturing (Holweg Helo, 2014). Sustainability: Sustainability refers to creating an environment that is healthy for the future generation without hampering the development of present generation. The main problem with the supply chain management is the issue of sustainability that affects the organizations logistics network. If a company wants to provide a sustainable product to its customers then it should ensure that the entire process of the value or supply chain management is sustainable (Czinkota et al., 2014). Sustainability includes maintaining the customers expectation and ability to manage the companys environmental, social, ethical issues on life-cycle throughout the supply chain from manufacturers to the retailers. It also refers to social corporate responsibility. Dell believes in maintain sustainability throughout the entire process from manufacturing to distribution. It ensures that the suppliers that are engaged in the activities are ethical in their business code and follows the business laws and ethics. The supply chain management of the company is transparent in nature. The suppliers of Dell are required to present global reporting initiative annually that is based on the sustainability report (Mol, 2013). The company is responsible for ethical business practices and believes in delivering high standards of behavior. It was the first company in technology industry to go green in the sense to establish the recycling concept in its process. The company employs employees from diverse workforce and respects the culture of each and every employee. It is one of the founder members of Electronic Industry Citizenship coalition code of conduct (EICC) that aims at improving the efficiency of the community by improving its social, environmental, political and ethical condition (Caplan, et al., 2016). The company has a list of requirements that the global suppliers engaged with industry must follow. The list is to ensure that the company supplies to its customers are sustainable in nature. Sustainability requires the manufacturers, distributers, wholesalers, retailers and even the customers to be ethical in their attitude. However with the introduction of online channeling and selling it is becomi ng difficult for the company to track the record of sustainability of its suppliers and retailers (Schaltegger Burritt, 2014). The sustainability report presented by the company includes various parameters such as focus on customers, innovation, managing supply chain activities, being transparent and accountable, and being ethical in nature. Achieving sustainability is the top priority for the company. The company uses the left over plastics used by the customers to manufacture new computers that help the company reduce the impact of its material sourcing and process on environment ("Forbes Welcome", 2016). Conclusion Supply chain management is an operation that requires careful planning and management. Efficient supply chain helps in reducing stocks and inventories. The author in this report chooses to analyze the Dell Company because it is the most innovative online retail company in terms of its sustainable management approach. . The company also focuses on providing the sustainable good and services to its end uses. The main focus of the company is to ensure that its suppliers are efficient in following the rules and regulations set by the company. The companys story of surviving the tough competition is inspiring. Its adoption of direct business model and value integration was the main key to success and helped the company built direct relationship with its customers. 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