Face and Social Media Essay Example for Free

Face and Social Media Essay1 Product non just another knock-offCompeting only on price was not what XiaoMi has chosen as their core strategy. Surely, their phones and tablets are cheaper than apples and Samsungs but, by far, not the cheapest ones in the market. There are cheaper smartphones that flood china, however all of them have a major flow poor quality. Essentially, those devices are reverse-engineered versions of Samsung models built from cheaper materials. By culmination up with a good quality phone at lower price range was the key strategic move that put XiaoMi firmly on the map. The phone has a robust case, high quality screen and a reasonable battery. It doesnt break easily, unlike cheaper copycats that start having issues after just a few months of use. By building its own Android-based OS called MIUI, XiaoMi phones got new exciting features not found on standard Android devices as hygienic as plenty of customization options.2 Price pay less now, pay more la terXiaoMi has overly realized that selling cheaper phones near their actual terms was not a sustainable long term strategy, so they decided to go with the Amazons model just cover the apostrophize of the devices and have got money from selling content. Although, XiaoMi is often compared to Apple, especially considering the fact that their check, lei Jun, resembles Steve Jobs in his style and charisma, it is clear that XiaoMis true inspiration comes from Amazon. Also, XiaoMi mostly sells online which further reduces cost of sales and overheads related to brick and mortar stores or dealing with distributors and retailers. XiaoMi has also managed to harness the power of tender media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely further to speak directly to consumers and use gathered feedback to refine software.3 Place gain strength at home firstAlthough there are rumors of XiaoMis inevitable co ming to North American and European markets, the high society seems to stay focused on China with 97% of the shipments locally. It has been mentioned that their next target will be in South East Asia and, most likely, other BRIC countries. Recently, ex-Google executive, Hugo Barra, who himself hails from Brazil, has become new XiaoMis international face. It seems that the company is not in a rush togo to more developed markets dominated by Apple and Samsung and prefers staying focused in its home base where the market is still booming. Perhaps, potential IP related troubles stemming from frequent accusations of possible infringements, also play role in choosing to stay away from US and EU for now.4 forward motion the power of word of mouthOK, this one got to be my favorite so I have to break it down. First of all, early on, they have pioneered blast style sales which were done with little or no advertising. Flash sales basically mean selling limited quantities during limited per iods. They always create anticipation and urgency great factors to win consumers minds and hearts. Needless to say, the units were sold quickly and talked over a lot all over Chinas vivacious social media. Word of mouth marketing worked very well for XiaoMi and they continue to take full advantage of it.5 Promotion active use of social mediaXiaoMi has also managed to harness the power of social media by not only broadcasting their messages and announcements but by actively engaging with their customers. Engineers are routinely encouraged to speak directly to consumers and use gathered feedback to refine software.6 Promotion dedicated brand advocatesThrough its active role in social media, XiaoMi has also succeeded in building a dedicated fan base. Those Mi-fans are very active in social media and are, in some ways, similar to those hardcore Apple advocates that we are all familiar with. Mi-fans are always present at XiaoMis product launches where they are known for loud cheerin g and applauding.7 Promotion CEO as the face of the brandLast but not least, XiaoMis charismatic boss, Lei Jun, does a great job in reservation his brand look cool and current. He has put a face to a brand, something that traditional executives in China wouldnt feel comfortable doing. Lei Jens similarity to Steve Jobs in the ways he talks about the brand is not a coincidence the late Apples founder still holds an almost iconic image among Chinese.